Week 13/14 Report

Hello Colleagues!

This week I worked on and posted my brochure. I have been working on it for some weeks already; still, it is amazing how much time one has to dedicate to find out the right words and express in few pages what a business can do. My goal was to develop a brochure that would stand out from the rest I have seen related to my field of work (translation).

When searching for images to include in the brochure, I found quite a few that I liked; however, quite a few of them have been used already, such as groups of flags (these are mostly pictures from the front of the UN building). Also, I realized that most of those pictures did not show all the flags of the countries which languages I work on. I did find something that had the shapes of people around a globe, and the shapes were filled with flags (once again, not the flags I needed). That is what inspired me to work on my visuals. Hopefully, I will achieve what I am visualizing.

I would like to thank once again my peer students who review my work; definitely, they brought up excellent suggestions that will help me improve both the textual and visual content. Although I am not planning to use the brochure right away, it is great to have the opportunity to receive feedback from people who look at the brochure from a more objective perspective other than friends and acquaintances.

It was also interesting to see the many projects everyone is working on, and appreciate how those projects evolved since we started the class. Really amazing! I am eager to see the final iterations and presentations.

Well, that's all for this week!

Liliana

Picture by Anthony Criego (c)

Week 12 - Report Log

Good morning!

We are so close to finalizing the semester! It seems that we only started yesterday... and yet we have done so much.

Last week, I submitted a flyer to a group of acquaintances and co-workers, to obtain their feedback. Some of them were not able to respond by the deadline, although I am still anxious to get their responses. The ones that responded were great, and even made suggestions for improvement, which I am contemplating as I write this.

I am still working on the brochure and an insert. It is taking longer than expected, probably because of lack of time to focus on one project and get it done. I feel like I am only able to work on chunks at a time. This may work well for others, but not for me because I feel I have to restart every time I go back to the project.

This week, I am also planning on reviewing a couple of Lynda.com tutorials on brochures, trifolds, and the like. I need some inspiration once again.

Well, that's all for now folks!

Thanks for reading the post,

Liliana

Week 11 - Project Report

Hello....

Well, I did forget to post yesterday. Times goes by faster than one can track.

This past week, I spend some time reviewing business publications to get the feel of how they announce presentations and how much information they give. That made me realize that I can be more free as far as fonts and layout (rather than what I have read-not more than two font types, and so on). I am trying to be creative rather than sticking to the rules.

While I am still not very happy on the layout for the brochure, I am almost done with the text, which is a big deal for me to include as much information as possible, but without overlapping what will be in the inserts or accompannying brochure from the ATA.

Just "recruited" one of the marketing and communications persons from where I work, as well as two students (who study marketing, and I know will be very honest in their observations), to give me feedback on my work.

I am also requesting input from a manager, to check to what extent he would be willing to attend such a presentation.

So, that's what I am working on during this week.

Have a good week everyone!

Liliana